Released on = July 20, 2007, 12:50 pm

Press Release Author = Carol Felzien, KolbeCo Marketing Resources

Industry = Retail

Press Release Summary = A growing number of retailers are using signs and message
boards to back up marketing messages and advertise their latest promotions. LED
signage, for example, provides an in-store reminder to customers, through a medium
that stands out and captures attention and generates interest.

Press Release Body = The media has already levied its take on sales projections for
September going forward through the year-end holidays. Modest sales gains reported
for the month of June dashed many retailers' hopes for a successful third and fourth
quarters in 2007. All the more reason to look for ways to hone your messages and
target customers through LED message boards and other related in-store signage.

According to Jim Minard, vice president of sales and marketing for Nu-Era, retailers
need to cut through what is perceived consumer uneasiness about higher good and gas
prices and the weakening housing market. "Many people are thinking twice about
spending money on nonessential items," he said. "As a result, it has never been
more important for savvy retailers to use a variety of signage and related
communications options to ensure customers are aware of key messages, brands and
promotions."

Minard indicated LED message signs have recently become a popular marketing tool
among retailers. The technology behind them has existed for years, but creative
retailers are now discovering more ways to use this technology to grow their
business and communicate with customers.

LED message signs allow retailers flexibility. One of the downsides to using
traditional signage is that every time a sale ends or a holiday comes and goes, the
signage has to be changed. In this instance, retailers either find themselves
storing a large quantity of signs that are infrequently used, or having to purchase
new signage for every promotion and holiday as they occur. LED signage allows
retailers to have one sign - a focal point - that works all year, even for specialty
promotions.

"This type of signage is easy to program using either a remote control, which is
included, or a simple software system that can be installed with a PC." Minard said.
"Retailers should use the signs to complement existing marketing messages, as well
as seasonal promotions already advertised in-store and in customer communication
pieces like sales flyers. LED signage is also useful in non-retail service
environments including restaurants, hair and nail salons and fitness centers."

Nu-Era specializes in providing a variety of displays, fixtures, supplies and
signage for retailers nationwide. The company offers a wide range of products to
help retailers draw attention to and capitalize on their in-store products and
promotions at www.nu-era.com. "Sale prices, seasonal promotions, marketing messages
and any other information retailers want to communicate with customers can all be
controlled through one in-store LED sign," Minard added. "While fixed signage is
still a recommended marketing tool, retailers can cut down on the amount they need
and save money in the long run."

Business owners should take advantage of the inherent features of LED signs to
maximize their effectiveness. Creative message transitions, like text scrolls, will
catch the eyes of customers more readily than a standard sign. Experiment with the
features of the sign to deliver a powerful message in the most appealing manner.
Creativity goes a long way toward success with all your in-store signage, including
LED message signs.

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Nu-Era and nu-era.com are services of The Nu-Era Group - the industry leader in
store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers
with competitively priced quality products with customer-oriented service since
1949. Nu-Era features an entire section of www.nu-era.com dedicated to retail
signage including LED message signs. For more tips and related articles, visit
Nu-Era's Retail Supply Information Blog at www.retailstoresupplyinfo.com.

Web Site = http://www.kolbeco.net

Contact Details = KolbeCo Marketing Resources
1676 Bryan Road, Suite 113
Dardenne Prairie, MO 63368
636-379-3895